About EcoGen America
Who is EcoGen America?
EcoGen America is a U.S. solar research site that publishes state solar costs and incentives and connects homeowners with local solar providers. EcoGen America is owned by Digital Economics LLC in Fort Myers, Florida. Trevor Guilday founded EcoGen America in 2016, and Dean Mahmoud is its CEO.
We publish the EcoGen Solar Cost Index and cost and incentive guides for all 50 states, Washington, D.C. and Puerto Rico. EcoGen America does not sell or install solar equipment. When a homeowner asks for quotes, solar providers serving their area pay us for the introduction. Our guides are free, and providers cannot pay to change our conclusions or rankings.
- Realistic cost benchmarks by state
- Straightforward explanations of incentives
- Savings tools before you ever talk to an installer
EcoGen America at a glance
| Name | EcoGen America (short: EcoGen) |
|---|---|
| What it is | A U.S. solar research site |
| Website | ecogenamerica.com |
| Owner and operator | Digital Economics LLC |
| Address | 12675 Kentwood Avenue, Fort Myers, Florida 33913 |
| Founded | 2016, by Trevor Guilday |
| CEO | Dean Mahmoud |
| What we publish | The EcoGen Solar Cost Index (September 2026 edition; U.S. average $2.89 per watt, cash, before incentives), the EcoGen Solar Database, the Solar Homeowner Data, and cost and incentive guides for every state, Washington, D.C. and Puerto Rico |
| How we make money | Solar providers pay a referral fee when a homeowner asks to be introduced. Free for homeowners. How we make money |
| Quote requests handled | 25,000+ (company records) |
| Current partners | 6, listed below (checked September 24, 2026) |
| Contact | contact@ecogenamerica.com · (888) 294-5734 |
| Press contact | Trevor Guilday, trevor@ecogenamerica.com |
| Official profiles | LinkedIn, X, YouTube, Facebook, Instagram, Pinterest, Bluesky, GitHub, Crunchbase, Trustpilot |
What EcoGen America is not
- Not a solar installer or contractor. EcoGen America does not sell, install, finance or service solar systems, and it gives no installation warranties. The companies we introduce you to do that work.
- Old listings are out of date. Some older listings and press releases describe EcoGen America as a solar installer, some with offices in Connecticut, Pennsylvania, New Jersey, Delaware, Nevada, Texas or Orlando. They are wrong. EcoGen America has one address: Digital Economics LLC, 12675 Kentwood Avenue, Fort Myers, Florida 33913.
- Not related to companies with similar names. EcoGen America has no link with Ecogen Services (ecogenservices.com), U.S. EcoGen (usecogen.com), EcoGen Technologies, Eco-Gen Energy, EcoGen Solutions or ecoAmerica. The EcoGen Solar Cost Index is published only by EcoGen America.
- Not a lender, a utility or a government program. We never charge homeowners.
Our Mission & Vision
Mission
EcoGen America publishes clear, sourced numbers on what solar costs and which incentives are left in every state, so homeowners can judge a quote before they sign. Homeowners who want quotes can ask us to introduce them to solar providers serving their area.
Vision
To be the independent source Americans use to check what solar should cost in their state.
Who We Are
EcoGen America is a U.S. solar research site.
We help homeowners understand the real cost of going solar — without pressure, inflated promises, or confusing fine print.
Our team analyzes the solar landscape so you can make informed decisions based on data. We provide:
- Detailed breakdowns on the cost of solar panels
- Clear guidance on local solar incentives and rebates
- Honest assessments of whether solar panels are worth it
When you're ready, we offer an optional service that connects you with solar providers serving your area. The choice is always yours. Installers that pass our three published checks carry the EcoGen Verified Installer badge on their profile; the EcoGen Verified Installer Methodology is public.
Data-first guidance for homeowners in every state.
Who Runs EcoGen America
EcoGen America is owned by Digital Economics LLC, 12675 Kentwood Avenue, Fort Myers, Florida 33913. We publish solar research and connect homeowners with solar providers serving their area. We do not sell or install solar equipment.
Owner
Digital Economics LLC. It owns and funds EcoGen America and earns the referral fees described on How We Make Money.
Founder
Trevor Guilday founded EcoGen America and builds the EcoGen Solar Cost Index.
CEO
Dean Mahmoud runs the business and maintains the EcoGen Verified Installer Methodology.
Outside checkers
Layton Smith Sr., EA checks tax lines. Chris Meehan and Anders Alexander write or check selected guides. They are not EcoGen staff.
Questions or corrections: use our contact form.
What others say about EcoGen America
Crunchbase
Lists EcoGen America as part of Digital Economics, with Trevor Guilday as founder and Dean Mahmoud as CEO, based in Fort Myers, Florida.
The Org
Lists EcoGen America in Fort Myers, Florida, with Dean Mahmoud as CEO.
Our founders, writing elsewhere
Why You Can Trust EcoGen America
Real Industry Experience
Our founder, Trevor Guilday, and our CEO, Dean Mahmoud, bring more than a decade of combined experience in solar.
Partner Accountability
Installer partners sign an agreement requiring TCPA compliance. We review complaints and remove partners who don't meet our standards.
Public Data & Sources
Our own Solar Database combines government and laboratory data with our proprietary cost model, marketplace calibration and installed-price comparisons.
Transparent Revenue
Our service is 100% free for users. We earn referral fees from partners, but this compensation never dictates our editorial recommendations.
Why EcoGen Was Created
Founded in 2016 by Trevor Guilday to connect homeowners with local solar professionals.
As the solar industry grew, so did the need for transparent, unbiased information. Recognizing a massive transparency gap where homeowners faced high-pressure sales tactics without reliable data, we shifted our focus to a completely homeowner-first model.
Today, our entire infrastructure is built around researching real solar pricing and incentives so that before a homeowner signs a contract, they know exactly what they are buying.
-
2016
Launched to connect homeowners with local solar installers.
-
2022
Expanded nationwide to cover all 50 states, Washington D.C., and Puerto Rico.
-
2025
Platform completely rebuilt with a new homeowner-first brand, strict verification frameworks, and updated infrastructure.
-
2026
Published the September 2026 edition of the EcoGen Solar Cost Index and the first Solar Homeowner Data report (October 28, 2026).
EcoGen America By the Numbers
Internal performance data demonstrating our reach and reliability.
25,000+
Quote Requests
Processed securely for homeowners exploring their solar options.
6
Current Partners
Current commercial partners serving homeowners through our provider network.
Partner roster checked September 24, 2026. Quote requests: internal company records.
Our Solar Database & Cost Methodology
Our own EcoGen Solar Database brings the state records behind our research together. The Database explains the inputs; the Cost Index explains how we turn them into comparable estimates.
The EcoGen Solar Cost Index, September 2026 edition, is built by the EcoGen data and analytics team, led by Trevor Guilday. It starts from the Q1 2025 Solar Photovoltaic System Cost Benchmarks published by the Department of Energy's National Laboratory of the Rockies (formerly NREL). That benchmark breaks the price of a home solar system into cost categories, from equipment to field labor and office costs.
We adjust the labor costs for each state using Bureau of Labor Statistics wage data for solar installers, or for electricians where installer wages are not published. We size each state's typical system from Berkeley Lab's median installed size for single-family homes, adjusted for local electricity use, sunlight and electricity prices. Each state's figure comes from EcoGen's proprietary cost model, calibrated against current marketplace quote data from across the country.
Then we check the result against what homeowners actually paid. In the 16 states covered by Lawrence Berkeley National Laboratory's 2026 transacted-price data, each state's figure is compared with real installed prices. The national figure, $2.89 per watt, is the plain average of the 50 states and the District of Columbia.
How we calculate solar costs · What goes into each state’s row
State benchmarks are comparison tools, not personalized quotes. The model edition, source-data dates and installation dates are different; using public research does not imply endorsement by its publisher.
Meet the Experts Behind the Data
Our founder and CEO bring more than a decade of combined solar experience. Trevor Guilday leads the data and analytics team behind our Solar Database and Cost Index; Dean Mahmoud leads the business and installer verification methodology. The contributors below bring additional experience in their respective fields.
Trevor Guilday
Founder
- In home improvement and residential solar since 2016; maintains the EcoGen Solar Cost Index
Dean Mahmoud
Chief Executive Officer
- In residential solar since 2021, connecting homeowners with installers across all 50 states
Contributing Experts
Outside experts who write for EcoGen America or review our content in their fields.
How Our Matching Process Works
- Submit your details You submit your ZIP code and basic property details through our secure form.
- System Matching Our system uses your location to route your request to solar providers serving your area.
- Provider Notification Your request goes to solar providers serving your area. More than one may contact you.
- Compare & Choose You review and compare proposals directly, making an informed choice with no obligation.
Behind the Scenes
We utilize robust technical infrastructure, including Zapier and HubSpot workflows, to route your request securely and efficiently.
All requests are handled under TCPA consent rules, and TrustedForm records your consent.
Our Standards for Installer Partnerships
Installer partners sign an agreement requiring TCPA compliance. We review complaints and remove partners who do not meet our standards.
Provider Network
Our network includes installation companies, solar marketplaces and lead exchanges serving homeowners in different regions.
Legal & Compliance
Installer partners sign an agreement requiring TCPA compliance.
Ongoing Accountability
We review complaints and remove partners who do not meet our standards.
Solar installers who want homeowner leads in the ZIP codes they serve can apply to become a partner.
How We Operate
Editorial Guidelines
Independent. Transparent. Reader-First.
- Content created by internal research team
- Reviewed for accuracy before publishing
- Affiliate relationships fully disclosed
- Rankings never influenced by compensation
Our Data Sources & Update Standards
Our Solar Database connects public evidence with EcoGen analysis.
- September 2026 Cost Index: DOE/NLR benchmark, BLS wages and EIA electricity-use data.
- Incentive pages display clear "last updated" dates.
- We monitor policy changes regularly and are actively rolling out version control improvements.
How We Make Money
Free for homeowners. Transparent about revenue.
Our guides and quote-request service are free for homeowners. We may earn a fee when we connect you with solar providers. Paid quote matching does not represent every installer available in your area.
Full revenue disclosure · Our partners
Referral compensation never affects rankings, recommendations, or editorial conclusions.
Customer Support & Accountability
Homeowners can contact us via email at contact@ecogenamerica.com. We are actively expanding our support systems to improve response efficiency and oversight.
Complaints & Feedback
We take user feedback seriously. Any reported issues regarding installer behavior are logged and reviewed by our partnership team. Repeat compliance violations or poor service reports result in immediate partner removal to maintain our network's integrity.
What We're Improving
- Incentive update version control
- Multimedia educational content rollout
Our Trusted Partners
Our current commercial partners are listed below. Partnerships do not influence our editorial content.
- Current Home
- EnergyPal
- ESD Roofing and Solar
- Momentum Solar
- RGR Marketing
- Venture Solar
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