Trevor Guilday
Founder & Chief Product Officer
Expertise:
Residential Solar Energy | Solar Incentives & Financing | Renewable Energy Policy
Education:
Bachelor of Science, Business Administration, Drexel University
About Trevor Guilday
Trevor Guilday is a respected voice in the U.S. solar industry and the Founder of EcoGen America, a leading online platform that helps homeowners make informed decisions about solar energy. Since 2016, he has worked to make solar power more transparent and accessible, leading initiatives that simplify complex topics like installation costs, incentives, and long-term savings. Trevor’s insights on residential solar trends have been featured in major media outlets and referenced by industry organizations across the country.
Areas of Expertise
Residential Solar Energy
Comprehensive analysis of home solar system sizing, equipment selection, and long-term energy yields.
Incentives & Financing
Expert guidance on navigating the Federal ITC, state-specific rebates, and SREC programs to maximize ROI.
Renewable Energy Policy
In-depth research and reporting on the latest legislative changes impacting solar homeowners nationwide.
Recent Articles by Trevor Guilday
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March 22, 2026The Cost of Solar Panels in Massachusetts (2026 Guide)
The cost of solar panels in Massachusetts is higher than most states, but that headline number does not tell the full story. With electricity rates hovering around 30 to 34 cents per kWh and one of the strongest incentive structures in the country, what you pay upfront is only part of the equation.
The real calculation comes down to price per watt, system size, and how much long-term income and savings your system actually generates.
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February 16, 2026
The Cost of Solar Panels in Florida (2026 Guide)
In Florida, solar pricing isn’t just about panels. Insurance rules, hurricane engineering, and rising utility rates all play major roles in what homeowners actually pay.
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March 23, 2026
Massachusetts Solar Incentives, Tax Credits & Rebates (2026 Guide)
Massachusetts offers one of the strongest solar incentive stacks in the country, but understanding how each program works is where most homeowners get tripped up. Between SMART 3.0 payments, net metering credits, and state tax benefits, the total value of incentives can dramatically change your solar economics.
The key is knowing which incentives you qualify for, how they interact, and who actually receives the financial benefit.
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March 22, 2026
Free Solar Panels in Massachusetts: What You Trade for $0 Down
“Free solar panels in Massachusetts” sounds appealing, but these $0-down offers come with trade-offs that are not always obvious at first glance. With electricity rates pushing past 30¢ per kWh and major policy changes in 2026, the difference between a solar loan, lease, or PPA can have a real impact on your long-term savings.
What matters most is understanding how these offers are structured, who keeps the incentives, and whether the numbers actually work in your favor.
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February 16, 2026Are Solar Panels Free in Florida: What $0-Down Actually Means
If you’re seeing ads for free solar panels in Florida, the offer isn’t what it sounds like. Nobody is giving away solar equipment. What’s actually being advertised are financing arrangements where you pay nothing up front, and the real cost is built into your monthly payments or your electricity rate.
But saving money isn’t automatic. The details of the contract matter more than the pitch.
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March 22, 2026
Best Solar Companies in Massachusetts: Choosing a Partner to Navigate the SMART Portal
The best solar companies in Massachusetts follow a very different process than the average installer. Instead of treating incentives and compliance as afterthoughts, they build every project around SMART 3.0 requirements, local conditions, and long-term performance from the start.
That level of precision is what ultimately determines whether a system meets its financial expectations.
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March 2, 2026
Top Solar Companies in Florida (2026 Guide)
Florida’s solar installer market looks different from what it did even two years ago. The 30% federal residential tax credit is no longer available for homeowner-owned systems installed after 2025, FPL’s rate settlement is pushing bills higher through 2029, and installers across the state have adjusted how systems are sold, financed, and designed.
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December 8, 2025
What Is TPO Solar? Understanding Third-Party Ownership of Solar Panel Systems (2025 Guide)
As solar energy continues to grow across the United States, homeowners today have more options than ever to go solar — without paying tens of thousands of dollars upfront. One of the most significant financing innovations making that possible is TPO, short for Third-Party Ownership. In this guide, we’ll explain what TPO solar means, how it works, the pros and cons, and why this model is expected to become a dominant force in the solar industry starting in 2026 and beyond.
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February 9, 2026Illinois Solar For All (ILSFA) Program Guide: Benefits, Eligibility & How To Apply
As an Illinois homeowner, you may be facing rising energy costs, with average monthly electric bills around $120. Installing solar panels can help reduce these expenses while supporting environmental sustainability. However, the initial investment can seem daunting for many. The Illinois Solar For All (ILSFA) Program addresses this challenge directly.
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March 10, 2026
Are Solar Panels Worth It in America? (2026 Homeowner’s Guide)
For most American homeowners, the answer is a clear and resounding yes, solar panels are an excellent investment. With electricity rates continuing to rise, going solar is one of the most effective ways to significantly reduce or even eliminate your monthly power bill, leading to tens of thousands of dollars in savings over the life of the system. When you factor in the immediate increase in your home’s value and the protection you gain from future rate hikes, the financial case for solar becomes incredibly compelling.
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January 29, 2026
The Cost of Solar Panels in America: A Homeowner’s Guide (2025)
Considering solar for your home? You’re joining a growing number of Americans taking control of their energy costs, and the first question for most is about the price. In 2025, the average cost for a professionally installed rooftop solar system in America is typically between $15,000 and $30,000 before any tax credits or incentives are applied. While that’s a wide range, this guide will break down exactly what that price includes, the key factors that determine your specific cost, and how powerful incentives can make solar an affordable investment for your family.
