Trevor Guilday
Founder & Chief Product Officer
Expertise:
Residential Solar Energy | Solar Incentives & Financing | Renewable Energy Policy
Trevor Guilday is a respected voice in the U.S. solar industry and the Founder of EcoGen America, a leading online platform that helps homeowners make informed decisions about solar energy. Since 2016, he has worked to make solar power more transparent and accessible, leading initiatives that simplify complex topics like installation costs, incentives, and long-term savings. Trevor’s insights on residential solar trends have been featured in major media outlets and referenced by industry organizations across the country.

For most American homeowners, the answer is a clear and resounding yes, solar panels are an excellent investment. With electricity rates continuing to rise, going solar is one of the most effective ways to significantly reduce or even eliminate your monthly power bill, leading to tens of thousands of dollars in savings over the life of the system. When you factor in the immediate increase in your home’s value and the protection you gain from future rate hikes, the financial case for solar becomes incredibly compelling.

Considering solar for your home? You’re joining a growing number of Americans taking control of their energy costs, and the first question for most is about the price. In 2025, the average cost for a professionally installed rooftop solar system in America is typically between $15,000 and $30,000 before any tax credits or incentives are applied. While that’s a wide range, this guide will break down exactly what that price includes, the key factors that determine your specific cost, and how powerful incentives can make solar an affordable investment for your family.